Avidity

Regional Manager

Business Unit/Team Hawkstone
Job Post Information* : Posted Date 20 hours ago(06/08/2026 15:47)
ID
2026-12688
Job Locations
UK-South West England - Field Based
Position Type
Permanent Full-Time

Overview

 

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Hawkstone - Field Sales Manager

 

Location: South West of the United Kingdom. 

Contract type: Full time, permanent contract 

Salary: up to £45k per annum, including a performance related bonus and a company vehicle or car allowance. 

 

Join Hawkstone as a Regional Manager!

 

Are you a dynamic leader with a passion for transforming the beer industry? Hawkstone Brewery, the 24th fastest-growing company in the UK and the fastest-growing beer brand according to the Sunday Times Top 100, is on the hunt for an exceptional Regional Manager to spearhead our On Trade sales team!

 

About the Role:

 

As our new Regional Manager, you will play a key role in Hawkstone's continued growth across one of the UK's most exciting and diverse regions. Leading a team of up to 8 Business Development Managers (BDMs), you will be responsible for driving sales performance, developing capability, and creating a positive, high-performing culture within the On Trade sector.

 

This is a people-focused leadership role where you'll support, coach, and develop your team to achieve their full potential. Working closely with your BDMs, you'll provide regular guidance, feedback, and development opportunities to help them deliver exceptional results while growing the Hawkstone brand within the Independent Free Trade (IFT) channel.

 

Your Mission:

 

Lead & Develop Your Team
Provide effective leadership and ongoing support to a team of BDMs through regular field coaching, one-to-one meetings, and development planning. You'll help individuals build their skills, knowledge, and confidence while fostering a collaborative and inclusive team environment.

 

Drive Performance & Growth
Support your team in delivering sales targets, increasing distribution, and expanding Hawkstone's presence across the Independent Free Trade sector. You'll use commercial insights and market knowledge to identify opportunities and drive sustainable growth within your region.

 

Create a Positive Team Culture
Promote a culture of accountability, continuous learning, and collaboration. You'll recognise success, support development, and ensure team members have the tools and guidance needed to perform at their best.

 

What We're Looking For:

 

  • Experience leading, managing, and developing field-based sales teams within the On Trade, drinks, FMCG, hospitality, or similar sectors.
  • Strong coaching and people management skills, with experience supporting individual and team development.
  • A track record of setting objectives, providing constructive feedback, and improving performance through effective leadership.
  • Strong communication and stakeholder management skills.
  • Commercial awareness and the ability to balance people development with delivering business objectives.
  • A commitment to creating an inclusive and supportive team environment.

 

What We Offer:

 

  • Competitive Salary: £42k-£45k, based on experience, plus an achievable 20% bonus.
  • Company Car & Fuel Card: Or opt for a monthly car allowance.
  • Pension Scheme: Secure your future with our comprehensive plan.
  • Generous Holiday: 25 days annual leave, plus bank holidays, with the option to purchase up to 5 extra days per year.

Why Hawkstone?

This is not just any role. It’s a chance to be a key player in Hawkstone’s ongoing success story. Following the phenomenal launch of Clarkson’s Farm and with significant investment in the brand, you'll be joining a company on an unstoppable trajectory.

 

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