Regional Manager (Kraft Heinz AFH Team)

Location: North of England covering Liverpool, Manchester, Leeds, Sheffield, Birmingham & surrounding areas. 
Contract type: Full time, permanent contract
Salary: up to £40k per annum, plus performance related bonus and company car or car allowance.

Join Standout as a Regional Manager representing Kraft Heinz:

Are you a dynamic field sales leader with a passion for developing people and driving commercial growth?

Standout, working in partnership with Kraft Heinz, is looking for an exceptional Regional Manager to lead and develop a high-performing team of Business Development Executives across the AFH (Away From Home) channel.

This is a unique opportunity to represent some of the world’s most iconic brands — including Heinz Baked Beanz, Lea & Perrins, and HP Sauce — while leading a team at the forefront of HORECA growth in the UK.

About the Role:

As Regional Manager, you will be responsible for leading a field-based team of Business Development Executives across the North of England. Your role will focus on performance leadership, coaching, and delivering regional growth within the HORECA channel.

You will act as the key link between Standout’s field execution excellence and Kraft Heinz’s commercial strategy, ensuring your team consistently delivers results in distribution, new business acquisition, and customer expansion.

Your Mission:

• Inspire & Lead: Lead, coach, and motivate a team of field-based Business Development Executives. Through regular field visits and hands-on leadership, you will set the standard for performance, professionalism, and customer excellence.
• Drive Commercial Growth: Take ownership of regional targets, ensuring consistent delivery of new business wins, increased distribution, and stronger brand visibility across pubs, restaurants, fast food operators, and hospitality groups.
• Develop High Performance Culture: Build capability across your team through structured coaching, clear expectations, and continuous development. Drive accountability, resilience, and a winning mindset in a fast-paced environment.

What We Offer:

• Salary: up to £40k per annum, plus performance related bonus and company car or car allowance.
• Performance Bonus: up to 10%
• Company Car or Car Allowance + Fuel Card
• Pension Scheme: 3% employer contributions
• Healthcare Benefits: discounted private healthcare & health cash plan
• Holiday: 25 days annual leave plus bank holidays (increasing with service)
• Annual Leave Purchase Scheme: up to 5 additional days
• Employee Assistance Programme: 24/7 wellbeing support
• Retail & Brand Discounts: including access to discounted Heinz products
• Enhanced Family Policies: including parental leave support

Why Standout & Kraft Heinz?

This is a chance to lead a high-performing field sales team representing one of the most recognised FMCG portfolios in the world. Through Standout’s execution expertise and Kraft Heinz’s iconic brand strength, you’ll be at the centre of an ambitious growth journey across the AFH channel.

If you thrive in leadership, love developing people, and want to make a measurable commercial impact, this is your next step.

Requirements

• Full UK manual driving licence (no more than 6 points or previous bans)
• Successful DVLA licence check required prior to offer